VSL & Funnel Copywriting
VSL scripts and funnel copy for high-ticket offers, courses and coaching: hooks, story, mechanism, offer and close, written to be watched to the end.
Start a projectA video sales letter has to hold attention for minutes, not seconds, and then ask for money. Most VSLs lose viewers in the first 30 seconds or lose the sale at the offer, and both are script problems.
I write VSL scripts and the funnel pages around them for offers that need explaining: high-ticket programs, retreats, courses, coaching and info products. Every section is written to earn the next one.
Long-form and short-form video sales letters, written to be read aloud, with on-screen text cues.
Several openings for the same script, so you can test the part that moves results most.
Opt-in, VSL, order and application pages that carry the same story and promise.
Sequences for people who watched but didn’t buy or apply.
Customer interviews, reviews, calls and competitors, to find the words your buyers already use.
Agree on the big idea and the reason your offer works when other attempts didn’t.
A full draft, read aloud and tightened, with proof placed next to every claim.
Revisions with you, then lead and hook variations ready to test.
As long as it takes to sell. Familiar, low-cost products can sell in a few minutes; high-ticket or unfamiliar offers usually need longer. What matters is that every section earns the next, so I look at where viewers drop off before deciding what to cut.
No. I write the script and on-screen text, and work with your editor or video team so the script is shot and cut the way it was written to be heard.
Access to your offer, any existing sales material, customer testimonials and reviews, and ideally a few sales-call recordings or customer interviews. The better the research, the better the script.
Yes. I start with a teardown of the current script and your drop-off data, then rewrite the sections that are losing people, usually the hook, the mechanism or the offer.
Tell me a little about your offer and who it’s for, and I’ll reply with how I’d approach it.
Start a project