The Blog
Notes on copy that sells
Practical articles on direct-response copywriting: VSL scripts, email marketing, SaaS onboarding, Meta ad copy and landing pages that convert.
Meta Ad Copy for DTC Brands: Hooks, Angles and What to Test First
How to write Facebook and Instagram ad copy for DTC brands: find angles, write scroll-stopping hooks, and test in an order that teaches you something.
Read articleThe SaaS Onboarding Email Sequence That Turns Trials Into Paying Users
What to send in the first 14 days of a SaaS free trial, why most onboarding emails get ignored, and how to write each email around one activation step.
Read articleHow to Write a VSL Script That Sells
A direct-response framework for writing VSL scripts: the hook, story, mechanism, offer and close, plus the mistakes that kill conversions.
Read articleNeed copy that converts?
Tell me a little about your offer and who it’s for, and I’ll reply with how I’d approach it.
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