Email & Newsletter Copywriting
Email marketing copy that gets opened and acted on: SaaS onboarding sequences, launch and nurture flows, e-commerce automations and editorial newsletters.
Start a projectEmail is the channel you own, and it’s usually where the money is made after the first click. It’s also where copy gets lazy: generic subject lines, three links per email, and sequences nobody updated since launch.
I write email sequences and newsletters where every email has one job: activate a trial user, move a lead closer to buying, or give a subscriber a reason to keep opening.
Trial and new-user emails built around your activation steps, with behaviour-based branches.
Pre-launch, launch and cart-close sequences, and nurture flows for leads not ready to buy.
Welcome, abandoned cart, post-purchase and win-back flows.
Editorial newsletters and subject lines with a voice readers recognise in their inbox.
Review your current emails, data and the actions you need subscribers to take.
Plan every email: trigger, timing, goal and the one link it points to.
Subject lines, preview text and body copy, written to be read in under a minute.
Revisions with you, then guidance on what to measure for each email.
Editorial and subject-line copy for a weekly machine-learning newsletter read by engineers, researchers and founders.
Read the case studyWebsite, onboarding and lifecycle copy for an AI workspace that routes team tasks between people and AI agents.
Read the case studyAny of them. I deliver copy in a doc or directly in your platform, including Klaviyo, Mailchimp, HubSpot, Customer.io, Intercom, ConvertKit and Beehiiv.
Enough to get a new user to your activation moment, which is often six to eight emails over the first two weeks of a trial. Behaviour-based branches matter more than the exact number.
Yes. Newsletter and ongoing email work is available on a monthly retainer, with a set number of sends per month.
Yes. An audit of your existing flows is often the fastest win: rewriting the few emails with the most traffic usually matters more than adding new ones.
Tell me a little about your offer and who it’s for, and I’ll reply with how I’d approach it.
Start a project