Vita Hair
DTC haircare · Direct-response ads
Turning hair-loss confessionsinto an ad angle people trust
Ad creatives, advertorials and UGC scripts for a Batana oil hair-care product.
Role Ad copywriter
Draft case study The figures, quotes and results marked “to verify” come from earlier drafts and haven’t been confirmed yet. They’ll be replaced with verified numbers and sources before publishing.
The objective
Needed from Bilal: the project objective in one or two sentences.
The challenge Draft · to verify
Hair loss is deeply emotional, and generic growth claims trigger both buyer skepticism and ad-policy flags.
What I did Draft · to verify
Shifted to raw, first-person confessions and the product’s rainforest sourcing, with torn-paper advertorial creatives and UGC scripts about stress and postpartum shedding.
What happened
Needed from Bilal: verified results with their source and date.
Inside the copy
Draft · to verify“I cried every time I brushed my hair. Clogged shower drains, handfuls on my pillow, and clumps in my hands. Until I found this Honduran rainforest secret.”
Empathy first, product second.
“Try it on your temples and part-line for 90 days. If your hairbrush isn’t dramatically cleaner, we refund every single cent. No questions, no hassle.”
Full risk reversal at the moment of doubt.
Key takeaways
Needed from Bilal: two or three key takeaways from the project.
Still needed to finish this page
- Project objective and dates
- Confirmation that the Batana ad creative is Bilal’s live work
- Source for ROAS, customer and retention figures
- Key takeaways
Want copy like this for your brand?
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