Mindful LLC
High-ticket offer · VSL and funnel
An honest story arc for ahigh-ticket wellness retreat
Video sales letter and application-funnel copy for a premium nervous-system retreat aimed at burnt-out executives and founders.
Role VSL and funnel copywriter
Draft case study The figures, quotes and results marked “to verify” come from earlier drafts and haven’t been confirmed yet. They’ll be replaced with verified numbers and sources before publishing.
The objective
Needed from Bilal: the project objective in one or two sentences.
The challenge Draft · to verify
High-ticket coaching funnels often use aggressive tactics that repel the exact burnt-out executives this retreat was built for.
What I did Draft · to verify
Wrote an empathetic long-form VSL centred on executive burnout, followed by an application questionnaire that qualifies serious applicants instead of pressuring them.
What happened
Needed from Bilal: verified results with their source and date.
Inside the copy
Draft · to verify“You can’t meditate your way out of an executive nervous system that hasn’t felt truly safe in 7 years.”
Names the core problem without talking down.
“This is not an intellectual seminar. If you are looking for slides and theory, please do not apply. This is immersive somatic regulation in the Costa Rican jungle.”
Qualifies hard, which raises intent.
Key takeaways
Needed from Bilal: two or three key takeaways from the project.
Still needed to finish this page
- Any real visual (VSL frames, landing page, application form)
- Project objective and dates
- Source for revenue and conversion figures
- Confirmation of the copy samples
- Key takeaways
Want copy like this for your brand?
Tell me a little about your offer and who it’s for, and I’ll reply with how I’d approach it.
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